Who we are
Chapter & Choice is a book gifting service based in Salisbury, Wiltshire. When we say "we", "us" or "our" in this policy, we mean Chapter and Choice Limited. Our full company details are in our Terms of Service.
We are the "data controller" for the personal information we collect through chapterandchoice.co.uk. That means we decide how it is used and are responsible for looking after it.
This policy explains what we collect, why, who we share it with and the choices you have. It covers people who buy gifts from us, people who receive them, account holders, newsletter subscribers and visitors to our website.
If you have any questions, or want to use any of your rights, contact us:
Email: hello@chapterandchoice.co.uk
Post: Chapter and Choice Limited, 9 Manor Farm Road, Ford, Salisbury, SP4 6DG
The information we collect
We only collect what we need to send gifts, run your account and keep in touch if you've asked us to.
Who | What we collect | Where it comes from |
|---|
If you buy a gift | Your name, email address, billing address, order details and payment confirmation. For each recipient: their name, email address (if we're emailing the gift) and your gift message | You, at checkout |
If you receive a gift | Your name, email address, the books and extras you choose, and your delivery address | The person who sent you the gift, then you when you choose your books |
If you create an account | Your name, email address, password (stored securely, never visible to us), saved addresses and order history | You |
If you sign up to our emails | Your name and email address | You, through our sign-up form or at checkout |
If you contact us | Your name, email address and anything you tell us | You |
If you leave a review | Your name, review and rating | You |
If you visit our website | Technical information such as your IP address, browser and device, collected through essential cookies and server logs | Your browser |
We don't see or store your full card details. Payments are handled by Stripe (see "Who we share your information with").
How we use your information
UK data protection law says we need a lawful reason ("lawful basis") for each way we use your information. Ours are:
What we use it for | Our lawful basis |
|---|
Taking your order and payment, sending gift emails or certificates, letting recipients choose their books, and delivering them | Contract: we need it to provide what you've bought (or what has been bought for you) |
Sending order confirmations, delivery updates and reminders that a gift is waiting to be redeemed | Contract |
Running your account | Contract |
Answering your questions and handling problems with an order | Contract, or legitimate interests (helping people who contact us) |
Asking gifters to review us, and checking with recipients that their books arrived | Legitimate interests: hearing how we did and making sure orders arrived safely |
Sending marketing emails, such as new stacks and offers | Consent, or for existing customers, "soft opt-in" (see "Emails we send") |
Publishing reviews you choose to leave | Consent: you choose to submit it |
Keeping our website secure and working properly | Legitimate interests |
Keeping financial records, such as invoices and VAT records | Legal obligation |
We don't sell your information, and we don't use it to make automated decisions that have a legal or similarly significant effect on you.
If you've been sent a gift
Someone who knows you has bought you a Chapter & Choice gift. To make that happen, they gave us your name and, if they asked us to email the gift, your email address.
We use these details to:
send you your gift email, and remind you before the gift expires
let you choose your books (and any extra) and tell us where to send them
deliver your books, send you an order confirmation and check they arrived safely
The person who sent the gift won't see which books you chose or your delivery address. Your gift expires two months after the gift email is sent, and nothing is sent if you don't redeem it.
We won't send you marketing emails unless you sign up for them yourself. If you don't want your gift, contact us and we'll delete your details.
Emails we send
Service emails. These are about an order or account: order confirmations, gift emails, reminders that a gift is waiting, delivery updates and password resets. We send them because they're part of the service, so you can't unsubscribe from them while you have an order or account with us. We send these through Mailgun.
Marketing emails. These tell you about new stacks, gifting ideas and offers. We send them through Brevo, and only:
if you've signed up through our website (for example, our sign-up form offering 10% off your first order), or
if you've bought from us and didn't opt out when we gave you the chance at checkout. We'll only email you about similar products.
Every marketing email has an unsubscribe link, and you can also email us to stop them at any time. Unsubscribing won't affect service emails about an order you've placed.
Reviews and feedback
After your order has arrived, we may email you to ask how it went and invite you to leave a review.
If you bought a gift, we may send you one email asking how it went, with a link to our review form. We send this ourselves, through our email provider, Mailgun. We send it because we have a legitimate interest in hearing how our service went. You can opt out at any time by contacting us.
If you received a gift, we'll send you an email to check your books arrived safely, with a link to our review form in case you'd like to leave a review. We send this ourselves, through our email provider, Mailgun.
Our review form is run by Tally, a third-party form provider, which stores what you enter on our behalf. If you leave a review, it may be published on our website, shown with your first name and last initial. If you choose to give your email address on the form, we'll only use it to get in touch about your order. Reviews you leave on Google are covered by Google's privacy policy.
To opt out of review emails, or to ask us to remove a review, contact us at support@chapterandchoice.co.uk.
Who we share your information with
We share information only with the companies that help us run Chapter & Choice, and only what each one needs. They act on our instructions and must keep it secure.
Company | What they do for us | What they receive |
|---|
Root Studio | Build, host and maintain our website | Information stored on the website, when they need it to support the site |
Stripe | Process payments, including Apple Pay and Klarna | Name, email, billing address and payment details |
Klarna | Pay-later payments, if you choose Klarna at checkout | What you give Klarna. Klarna is responsible for its own credit checks under its own privacy notice |
Mailgun | Send service emails | Name, email address and order details |
Brevo | Send marketing emails | Name and email address |
Tally | Run our review form | What you enter on the form: your review and rating, first name and last initial, and your email address if you choose to give it |
Royal Mail | Deliver your books | Recipient's name, delivery address and email address (so Royal Mail can send tracking updates) |
Fathom Analytics | Measure website traffic without identifying you | No personal information (see "Cookies and analytics") |
Cloudflare | Protect our website from attacks and speed up page loading | Technical information such as IP address |
We may also share information if the law requires it, to protect our rights, or with professional advisers such as our accountant.
Sharing information outside the UK
Some of the companies we use, such as Stripe, Mailgun and Tally, may store or access information outside the UK, including in the EU and the US. When they do, we make sure it is protected to UK standards. That means the country has been approved by the UK government as having adequate protection, or the company uses approved safeguards such as the UK's International Data Transfer Agreement or Addendum. Contact us if you'd like more detail.
How long we keep your information
We keep information only as long as we need it.
Information | How long we keep it |
|---|
Orders, invoices and payment records | 6 years from the end of the financial year, as required for tax and VAT records |
Unredeemed gift details (recipient name, email, gift message) | 12 months after the gift expires, so we can help with any questions, then deleted |
Account details | Until you close your account, or after 3 years without use |
Marketing email list | Until you unsubscribe. We then keep your email address on a suppression list so we don't email you again |
Customer support emails | 2 years after the conversation ends |
Published reviews | Until you ask us to remove them, or we stop displaying reviews |
Cookies and analytics
We only use cookies that are essential for our website to work, for example to keep items in your basket, keep you signed in and protect forms from misuse. Cloudflare may also set a cookie to protect the site from attacks. Because these cookies are essential, we don't need to ask for your consent, and we don't use advertising or tracking cookies.
Analytics. We use Fathom Analytics to understand how many people visit our website and which pages are most useful, so we can keep improving it. Fathom doesn't use cookies and doesn't identify you. Your IP address is only processed briefly and isn't stored, so neither we nor Fathom can tell who you are, and no personal data is kept over time. Our lawful basis is our legitimate interest in improving our website and business. You can read more on Fathom's website.
Your rights
Under UK data protection law you have the right to:
Access: ask for a copy of the information we hold about you
Rectification: ask us to correct information that's wrong or incomplete
Erasure: ask us to delete your information
Restriction: ask us to limit how we use your information
Object: object to how we use your information, including for marketing at any time
Portability: ask us to send your information to you or another organisation
Withdraw consent: where we rely on your consent, withdraw it at any time
To use any of these rights, email support@chapterandchoice.co.uk. There's no charge, and we'll respond within one month. Some rights depend on the circumstances. For example, we have to keep order records for tax purposes even if you ask us to delete them.
How to complain. If you're unhappy with how we've used your information, please contact us first and we'll do our best to put it right. You can also complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk/make-a-complaint
Helpline: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Children
Many of our gifts are for children, but our website and accounts are for adults. When a gift is for a child, we ask that the gift email goes to a parent or carer, who chooses the books and gives the delivery address. We don't knowingly collect information directly from children under 13.
Keeping your information safe
We use secure, reputable services, our website runs over an encrypted connection, and access to customer information is limited to people who need it. No system is completely secure, so if we ever have a breach that puts you at risk, we'll tell you and the ICO as the law requires.
Changes to this policy
We'll update this policy when the way we use information changes, and show the date of the latest version at the top. If a change affects you significantly, we'll let you know by email.
Last updated: 5 October 2026